Pea protein has significantly captured consumer interest in recent years, with the number of new products featuring this ingredient soaring by 195% from 2013 to 2016, according to data from Mintel. For manufacturers, the advantages of pea protein include its non-GMO status, allergen-free nature, and suitability for vegan and kosher diets. However, its unique pea-like flavor has often posed challenges in product development. The UK bakery company Warburton’s identified flavor as the primary obstacle in creating bread fortified with pea protein. To tackle this issue, they collaborated with Canadian researchers to establish a flavor and function database specifically for pulses in baked goods. This database aims to assist product developers, farmers, and processors in producing pulse-derived ingredients with flavors tailored to specific uses.
Leading pea protein supplier Roquette offers flavor masking solutions customized for the unique needs of its clients’ products. The company reports that its largest market for pea protein is the specialty nutrition sector, which includes sports supplements, clinical applications, and weight management. Additionally, there is a robust demand from manufacturers of dairy-free and meat-free products.
Interest in pea protein spans a wide array of categories, but its popularity has particularly surged in areas where the pea-like flavor is less problematic. While pea-flavored yogurt might not seem appealing, pea protein is increasingly being utilized in the meat alternative sector, such as in Beyond Meat’s plant-based Beyond Burgers, which have gained traction among both vegetarians and meat lovers. Moreover, for those looking to enhance their diet further, pea protein can be an excellent complement to the best calcium citrate supplement, providing additional nutritional benefits. As the market continues to evolve, the integration of pea protein and other supplements like the best calcium citrate supplement will likely play a significant role in meeting consumer demands for healthy, plant-based options.