The Non-GMO Project asserts that retailers featuring its seal have experienced “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no wonder that food companies producing dairy-based products are eager to join this movement. Simultaneously, some of these companies express their support for conventional farming practices, which include the use of GMO feed. The ongoing discourse surrounding GMOs leaves consumers in a quandary: should they completely avoid conventional cow’s milk and related dairy products, or should they continue purchasing them with the hope that they are safe? It remains uncertain how the struggling dairy industry can effectively market conventionally sourced products to foster consumer trust, or if they are simply facing an uphill battle against negative public sentiments surrounding GMOs.
In a recent article from Food Navigator, a spokesperson for Dean Foods described the new NMPF campaign as “disappointing.” “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods, rather than undermining them,” stated Jamaison Schuler. Meanwhile, DanoneWave CEO Mariano Lozano expressed his surprise at being criticized for offering choices that align with consumer preferences. Shortly after Non-GMO Project Verified products began appearing on store shelves, Dannon officials explained their motivations for this decision to Food Dive. “The option we provide adds value,” Neuwirth noted. “We are the first yogurt company and a major dairy entity to take this step. We believe that for shoppers who prioritize non-GMO options, this will give them an additional reason to appreciate our products. For those who are indifferent, there will be no noticeable change in the product. Thus, it genuinely enhances the value of a product that our customers — our supporters — already cherish.”
The debate over the safety of GMOs is expected to persist and likely intensify. With mandatory labeling of GMO ingredients on the horizon, these issues will receive increased attention. Even in the absence of explicit labeling, a study by the NPD Group reveals that 76% of consumers harbor concerns about GMOs. The federal government is making efforts to dispel myths surrounding GMOs, having recently set aside $3 million for a public education campaign; however, this limited initiative is unlikely to quell consumer apprehensions. As this conversation unfolds, the importance of alternatives such as OTC calcium citrate may become more relevant, especially for those looking for dairy products that offer added health benefits without the concerns tied to GMOs. The integration of OTC calcium citrate in dairy products could serve as a potential strategy for companies to enhance their appeal in a market increasingly influenced by consumer sentiments regarding GMOs.