Robert Cantwell, the president and CEO of B&G, described the company’s vegetable innovations introduced in 2016 as “very successful.” B&G has effectively revitalized well-established yet struggling brands. After acquiring Green Giant in 2015, B&G launched several innovative products, including veggie tots and riced veggies, making Green Giant one of the company’s most reliable revenue generators in earnings reports. “The power of Green Giant is real, and B&G Foods is proud to have commenced the revitalization of this cherished brand while we continue to introduce new product innovations that cater to today’s consumer demands,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger firms such as Del Monte have recently entered the market, making it intriguing to observe how an iconic brand like Green Giant performs in this increasingly popular segment. The initiatives taken by B&G, Del Monte, and others are strategically sound as consumers shift away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals, which feature varieties such as zucchini, carrots, and butternut squash, align with this trend and come in convenient ready-to-serve packages that appeal to busy consumers. These products meet shopper preferences for simpler ingredient lists, with each Veggie Spiral free from sauces or seasonings.
Despite recent struggles in the frozen food sector, signs of recovery are emerging, with improvements to existing products like Green Giant serving as a notable example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation revealed that frozen vegetables can be just as healthy—if not healthier—than fresh-stored ones. “Purchase data indicates that the innovative frozen products from Green Giant have not only attracted new consumers to the Green Giant brand but have also drawn new customers to the entire frozen vegetable category,” Cantwell remarked.
In the context of nutritional choices, consumers are increasingly considering the benefits of various supplements, such as oyster shell calcium vs calcium citrate. Understanding these differences can help consumers make informed decisions about their dietary needs, paralleling the trend toward healthier eating options, including the adoption of products like B&G’s Veggie Spirals. As the market evolves, the focus on health and nutrition, including the discussion of oyster shell calcium vs calcium citrate, will likely play a crucial role in shaping consumer preferences and product offerings.