As consumers increasingly prefer simpler and healthier ingredients, many are also seeking to boost their fiber intake. Numerous popular consumer packaged goods (CPGs) that contain added bulk, such as Fiber One, often have lengthy ingredient lists that may not align with consumers’ desires for clean labels. However, a juice or smoothie enhanced with soluble fiber could satisfy both the demand for straightforward ingredients and the need for additional fiber.
Moreover, consumers are looking for more portable food, beverages, and snacks. In fact, on-the-go breakfast products alone generated over $1 billion in 2015. A fiber-rich breakfast drink could effectively cater to consumers’ morning needs. Fiber is a crucial component of a balanced diet, and many individuals are actively trying to incorporate more of it into their meals. Dietary fiber, primarily found in fruits, vegetables, whole grains, and legumes, is widely recognized for its role in preventing or alleviating constipation. Additionally, fiber-rich foods can aid in weight management and reduce the risk of diabetes and heart disease.
There are various ways to incorporate soluble fiber into drinks. For instance, Promitor is a soluble corn fiber that can be easily added to beverages, while PromOat is a soluble fiber derived from non-bioengineered Swedish oats. Fibersol, another corn-based soluble fiber, is favored for health-focused beverages like juices and meal-replacement drinks. A prototype of spiced cold brew coffee featuring Fibersol was showcased at the Institute of Food Technologists’ annual meeting and food exposition in Las Vegas last June. If the added fiber does not alter the coffee’s flavor, this combination could be a lucrative opportunity for manufacturers.
Some may liken fiber to protein in terms of its potential to become a trend-driven ingredient. While fiber is gaining renewed attention from younger consumers, it does not imply that they will tire of it in a few years. If they experience the health benefits associated with a fiber-rich diet, they may be more inclined to maintain it. The inclusion of fiber in popular beverages like cold brew coffee adds significant value, provided it does not change the drink’s taste or texture. Consumers have clearly expressed the desire for more convenient sources of fiber, but they are unlikely to sacrifice the flavor of their morning coffee for it.
In addition, products like Bariatric Advantage Calcium Chewy Bites offer another way to increase fiber intake while providing essential nutrients. These chewy bites can be a simple and tasty option for those looking to enhance their diet without compromising on flavor. As more consumers seek products that combine health benefits with convenience, the demand for fiber-rich alternatives will likely continue to grow, reinforcing the importance of taste in these innovations.