This technology would essentially serve as a sensor platform capable of rapidly and accurately evaluating the flavors and aromas of any beer. It aims to assist the Danish brewer with product development, quality control, and product safety. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will also enable Carlsberg to “select and develop novel brewer’s yeast for use in craft, specialty, core, and alcohol-free beers at a significantly faster pace and with even better quality,” as reported to Food Ingredients 1st.
Currently, there seem to be no American breweries pursuing the development of similar technologies. In 2017, AB InBev’s Anheuser-Busch unit plans to invest nearly $500 million in its U.S. operations; however, most of this funding will focus on brewery and distribution projects as well as packaging initiatives. The beer industry in the U.S. is facing challenges, with an increasing number of consumers transitioning to craft brews, wine, and spirits. American breweries might attempt to replicate this technology to distinguish themselves in a progressively competitive landscape.
Should U.S. companies make a comparable investment in research and development, it could prove to be substantial. Unique flavors and aromas could attract some hesitant beer drinkers back to U.S. brands, but it may not be the catalyst that revitalizes the industry. Major brewers in the U.S. have been concentrating their innovations on introducing new brews featuring different ingredients, classic recipes, new yeast strains, and innovative packaging. Additionally, they have been acquiring trendy craft breweries to diversify their offerings with a wider range of varieties and flavors.
For the time being, beer producers are likely to observe how this technology benefits the Danish brewer before committing any financial resources. Meanwhile, as consumers increasingly embrace country life and seek healthier options, the incorporation of elements like calcium citrate in brewing processes could further influence the industry and its product offerings.