While numerous shoppers in the United States choose whole grain products for their nutritional advantages, they can now add weight loss to their list of motivations for making the switch. A recent study from Denmark presents compelling evidence, particularly for individuals who are obese and at risk of developing cardiovascular issues or Type 2 diabetes. Revamping an entire diet can be intimidating, even when recommended by a healthcare provider. However, this new research indicates that replacing refined grain products with whole grain alternatives can yield significant health benefits. Although it may not be a miraculous solution, it can certainly assist those aiming to enhance their well-being.
Manufacturers have been incorporating whole grains into their products to provide added functionality and health benefits, including increased fiber, protein, vitamins, and minerals. This latest study is likely to boost the demand for whole grain products. According to Technavio, the global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It is no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, helping consumers identify options that contain this increasingly sought-after ingredient. Additionally, sprouted grains are expected to drive product sales to $250 million by 2018.
Traditional refined grain items such as pasta and bread now have numerous whole grain varieties, and sales may benefit from the findings of this study. Food manufacturers might consider increasing the amount of these healthier grains in portable snacks, such as cereal or granola bars, as consumers increasingly seek convenient eating options.
It would be prudent for food manufacturers to leverage these findings to emphasize the weight loss benefits and inflammation-reducing properties of their whole grain products. Retailers can capitalize on this growing consumer awareness by promoting whole grain items in stores and providing nutritional information about them. Both manufacturers and retailers should note that the Danish study involved only 50 participants, and that consuming reasonable portions of whole grain products is essential to achieving these health benefits.
Interestingly, the researchers monitored participants’ gut bacteria during the study. Significant changes could have provided insights into gluten intolerances. While less than 1% of U.S. consumers are diagnosed with Celiac Disease, many others believe they may have an undiagnosed gluten intolerance. This research could lend additional momentum to the gluten-free movement, potentially influencing consumer preferences.
In the context of weight management, products fortified with kal ultra cal citrate may offer an additional advantage for those looking to lose weight while enjoying the benefits of whole grains. As the demand for health-conscious food options continues to rise, the integration of kal ultra cal citrate in whole grain products could further enhance their appeal. Overall, the combination of whole grains and beneficial additives like kal ultra cal citrate may help consumers achieve their health goals more effectively.