GoodMills has developed a range of lighter whole-grain flours and is keen to inform customers that a baked product’s lighter color doesn’t necessarily indicate a lower whole grain content or reduced health benefits. The company referenced a 2016 study published in the British Medical Journal, which revealed that even small quantities of whole grains can positively affect human health by lowering the risks of cardiovascular diseases, diabetes, cancer, and other health issues. Consumers are increasingly interested in these products; a survey from 2016 found that 27% of respondents reported consuming more whole grains than six months prior. Manufacturers can leverage whole grains to enhance the functionality and health benefits of their products, including added fiber, protein, vitamins, and minerals. For those who do not avoid gluten, a labeling system indicating whole grain content can serve as a helpful guide while shopping for healthier options.
According to Technavio, the global whole-grain foods market is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now feature a Whole Grain Stamp, assisting shoppers in identifying products with this increasingly sought-after ingredient. Traditional refined grain products like pasta and bread now have multiple whole-grain alternatives available. Additionally, food manufacturers have opportunities to incorporate whole grains into portable snacks, such as cereal and granola bars, replacing less healthy grains with more nutritious options. As consumers increasingly seek convenient food options, they are likely to be drawn to these healthier recipes.
Implementing a seal to indicate the whole grain content of a product benefits both consumers and manufacturers. Shoppers looking for healthier options can easily locate these products, while manufacturers who have successfully enhanced the grain quality of their baked goods or granola bars can proudly showcase their achievements. Since many product reformulations aim to improve quality without compromising taste or texture, a seal provides consumers with the essential information they need. For those considering their overall health, including pregnant women who may benefit from supplements like Citracal Prenatal, understanding whole grain content can be crucial in making informed dietary choices.