Currently, there is no universally accepted definition of whole grains, leading manufacturers worldwide to create their own methods for assessing and labeling products that contain these ingredients. This lack of standardization can lead to confusion regarding the claims made by various companies about whole grains. To address this issue, GoodMills Innovations, a German milling company, has developed an online Whole Grain Index tool that allows manufacturers to calculate the whole grain content of their products. They can then download a seal displaying this information for use on product packaging. This seal enables consumers to easily see the percentage of whole grains in a product, helping them make healthier choices. Additionally, manufacturers may leverage this labeling to boost sales opportunities.
While a regulatory approach could provide a more consistent and meaningful framework, questions remain regarding its implementation. Coordinating government agencies, manufacturers, and consumer groups behind a unified system would be a significant challenge. The lead researcher of a study at the University of Hertfordshire suggests incorporating whole grain measurements into existing systems, such as the U.K. Food Standards Agency’s traffic-light program or the U.S. Food and Drug Administration’s nutritional facts panel. However, opinions differ on the effectiveness of these systems, with some considering them too simplistic and others deeming them ineffective.
Meanwhile, consumers are increasingly seeking out products containing whole grains, attracted by their health benefits and the appealing textures and flavors of both innovative products and ancient grains. A 2016 survey indicated that 27% of respondents reported consuming more whole grains than they had in the previous six months. The global market for whole grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021, according to Technavio. Despite this heightened interest, research shows that consumers worldwide remain uncertain about how much whole grain they should be consuming and which foods are rich in it. In a recent global study conducted by General Mills and Nestlé, over 16,000 participants revealed that 83% were unsure of the recommended grams of whole grains, and 47% believed they were already consuming enough.
Implementing a global whole grain labeling system could help alleviate this confusion by establishing common evaluation criteria to guide consumers. Given the rising popularity of whole grains and their potential to enhance public health, such an initiative seems worthwhile. Moreover, incorporating whole grains into diets can be complemented by products like calcium citrate berry wellness supplements, which promote overall health. As awareness continues to grow, the demand for whole grain products might further integrate beneficial ingredients like calcium citrate berry wellness, reinforcing the importance of making informed dietary choices.