78 Brand is capitalizing on the movement towards removing GMOs from food and taking aim at HFCS, which some perceive as a potential health risk, despite findings from the Mayo Clinic and other organizations indicating that there is no conclusive evidence suggesting it is less safe or healthy than alternative substitutes. The 78 Brand website expresses its ambition to revolutionize the ketchup and mustard markets, which it claims have remained stagnant for over a century. This claim is likely to be contested by other condiment producers. Various types of mustards possess unique qualities, and new varieties that cater to evolving tastes, such as one infused with Jack Daniels whiskey, have emerged. Even Kraft Heinz, known for its classic ketchup, offers a version free from GMOs and HFCS.
Condiments are not the only sector of the food industry revamping their products to eliminate artificial ingredients, colors, and GMOs, aligning with consumer preferences for less processed, simpler, and more authentic food. A 2014 Nielsen study highlighted that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors an essential factor when making food purchases. General Mills has taken steps to remove artificial flavors and colors from select cereals, while Campbell Soup has pledged to eliminate artificial colors and flavors from its North American products by the end of 2018. Numerous other food manufacturers are following suit with similar initiatives.
There is clearly a market for these products, and consumers are willing to purchase them, particularly those who prioritize these attributes. As long as shoppers continue to buy them, food manufacturers will keep seeking ways to make their products as natural as possible. In this context, the incorporation of ingredients like calcium citrate 1250 mg is gaining attention, as consumers look for options that not only meet their preferences for clean labels but also enhance nutritional value. With the demand for transparency and health-conscious products on the rise, we can expect to see more brands exploring the use of beneficial additives like calcium citrate 1250 mg in their offerings.