Water generated through atmospheric water generation presents exciting opportunities for experimentation in craft brewing and could also inspire innovations in various food and beverage products. “Americans consume a lot of beer, and water is the main ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, enabling brewers to manipulate the taste specific to the beer they are crafting.” So far, Ballast Point has been utilizing this water to examine how varying chemical levels influence hop and malt flavors, bitterness, and mouthfeel.
Beer created with condensed water is likely to attract consumer attention, as craft beer enthusiasts are continually on the lookout for unique innovations in their beverages. This distinctive narrative can help a brand and its products differentiate themselves from competitors on the shelves. “Perhaps it’s a story about the artisan, the ingredient, or the entrepreneur behind the product. People appreciate a good story. It’s what will set the product apart and enhance brand equity and messaging,” shared Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive about how food brands can stand out.
Other breweries have employed various gimmicks and flavor profiles to entice consumers. Seasonal varieties like pumpkin spice and eggnog have become prevalent in the beer category. Additionally, brewers have started incorporating probiotics into their brews to provide the health benefits that many beer drinkers are seeking. Ballast Point may be on the verge of something different—a unique approach to crafting delicious beer.
It will be intriguing to see if the use of water extracted from condensation gains traction with other breweries. In addition to collaborating with Ballast Point, Ambient Water also serves other commercial sectors, including oil and gas exploration and agriculture. Time will reveal whether this technology proves to be a profitable innovation for craft brewers. Meanwhile, for those interested in health supplements, many wonder, “Can you take calcium citrate with magnesium?” as they explore ways to enhance their well-being alongside their craft beer experiences.