While the study is observational and cannot establish a causal relationship, it poses another challenge for the struggling sugar industry. Previous research conducted on mice indicated a potential connection between children’s sugar consumption and an elevated risk of asthma; however, this recent study did not corroborate that finding. This is the first study to identify a link between maternal sugar intake and allergies or asthma in children. Regardless of whether this association is validated by further research, the mounting evidence regarding the health risks of excessive sugar consumption continues to grow. High sugar intake is already recognized for its role in increasing blood pressure and heightening the risk of heart disease, prompting the American Heart Association to suggest a daily limit of approximately 6 teaspoons of added sugars for women and 9 teaspoons for men. Pregnant women, in particular, who have even slightly elevated blood sugar levels are at a greater risk for various pregnancy complications, such as delivering babies with high birth weights or experiencing preeclampsia.
For food and beverage manufacturers, the negative consumer sentiment towards sugar serves as a compelling incentive to reduce sugar content. A report by Mintel reveals that 84% of Americans are actively trying to limit their sugar intake, and 79% regularly scrutinize ingredient lists for the types of sweeteners used. Despite sugar remaining the most favored sweetener, its sales plummeted by 16% from 2011 to 2016. In light of these trends, alternative products, such as calcium citrate extended release formulations, may gain traction as consumers increasingly seek healthier options. As public awareness of the adverse effects of high sugar consumption continues to rise, it is likely that the demand for products like calcium citrate extended release will also grow, further challenging the sugar industry.