Food trends may come and go, but the growing movement towards clean eating and healthier options, along with a decline in heavily processed foods, is here to stay. Consumers are increasingly aware of how their food choices affect their wellness, opting for preventive measures rather than relying solely on medications. Recently, there has been heightened interest in various health-oriented options, ranging from adaptogenic plants that support the adrenal system to the paleo diet, both of which are viewed as natural ways to maintain well-being. While these approaches may represent the extremes of healthy eating, they hold significant value.
According to Nielsen’s Global Health and Ingredient Sentiment Survey, around 60% of Americans actively make dietary choices to prevent issues such as obesity, diabetes, and high cholesterol. In recent years, 26% of consumers report an increase in their consumption of plant-based milks, including almond, coconut, and soy, while 21% are incorporating vegetarian protein sources into their diets, as highlighted by Packaged Facts research. In response to this shift, major food manufacturers like Nestle and Hormel are embracing medical foods to promote healthier lifestyles and assist consumers with various health conditions. Additionally, larger companies are acquiring innovative startups that utilize new-wave ingredients to create and market superfoods with health benefits. For instance, Dean’s Food recently purchased Uncle Matt’s Organics, known for its probiotic-infused juices, some of which contain ashwagandha, an ingredient recognized for its stress-reducing properties, improved memory, and muscle recovery.
Furthermore, General Mills has invested $3 million in Purely Elizabeth, which enhances its wellness bars with Om Mushroom powder to provide specific health benefits like increased energy, vitality, and immunity. Clearly, consumer lifestyles and eating habits are evolving. Even those who would never fully commit to a paleo diet are increasingly adopting healthier living and eating practices. This shift is evident in the types of food products gaining popularity in conventional grocery aisles, such as grass-fed meats and dairy products, coconut oil, stevia, avocados, sweet potatoes, and grain-free pasta alternatives like zoodles.
As this trend continues to evolve, it will be intriguing to see how it develops. One thing is certain: the focus on health and nutrition, including the growing interest in ingredients like calcium citrate, is here to stay. Consumers are actively seeking ways to buy calcium citrate and incorporate it into their diets, further emphasizing their commitment to wellness and preventive health measures.