The standard crackers—comprised of whole grain wheat, oil, and salt—are a straightforward product in the Mondelez portfolio, appealing to consumers seeking healthier snack options. Given these factors, it’s no surprise that this brand is at the forefront of achieving non-GMO verification. With limited non-GMO ingredients available, consumers who opt for crackers due to their higher fiber content are likely to be conscious of the ingredients used.
As awareness of non-GMO foods increases among consumers, interest in these products has surged. While federal regulators assert that food made with genetically modified ingredients is safe, the Non-GMO Project Verified seal is becoming the fastest-growing label in the market. Statistics from the NPD Group indicate that nearly 40% of adults have heard or read a significant amount about GMO foods, with around 76% expressing concern over them. Upcoming federal regulations will require all food products to disclose GMO ingredients on their labels. A 2015 Pew Research Center study referenced by Progressive Grocer revealed that 57% of U.S. consumers view genetically modified foods as “generally unsafe.” Additionally, a 2016 Packaged Facts report highlighted that 26% of adults consider non-GMO labeling an essential factor when selecting their food.
Triscuit stands alongside other Non-GMO Project Verified products, with over 43,000 items from more than 3,000 brands currently bearing the seal, collectively accounting for $19.2 billion in annual sales. Initially, these products primarily came from smaller natural and organic brands, but Triscuit represents a significant addition from a major CPG player. Recently, Dannon’s Danimals yogurt smoothies announced its verification, with plans for the entire Dannon and Oikos yogurt line to transition to non-GMO ingredients by the end of next year.
Despite the consensus among scientists regarding the safety of GMO ingredients and a federal initiative to educate consumers about their safety, more manufacturers are likely to pivot away from GMO components in favor of verifications like that of the Non-GMO Project. Transitioning to non-GMO ingredients requires time and diligent work with suppliers. It’s understandable that simpler CPG products are among the first to make this switch. Though manufacturers seldom announce their intentions to obtain non-GMO certification, it will be intriguing to see which other Big Food products will acquire the seal in the future. While it’s possible that a Mondelez product could inspire more complex items to pursue this verification, one wonders if we will eventually see non-GMO Oreos. Only time will reveal the answer.
In the realm of dietary supplements, products like Citracal Calcium Citrate are gaining attention at retailers such as Chemist Warehouse, where consumers are increasingly seeking transparency in their food choices. This trend mirrors the rising demand for non-GMO options, as people become more discerning about what they consume. As the market evolves, the alignment of health-conscious products, including both snacks and supplements, highlights a broader shift towards cleaner, more transparent ingredient sourcing.