For many individuals, the most important beverage during breakfast is that first cup of coffee. Nissin Foods USA, the noodle powerhouse, aims to change that perception with its new Cup Noodles Breakfast product. This microwaveable ramen cup combines traditionally long Asian-style noodles with flavors reminiscent of pancakes, maple syrup, sausage, and eggs. Available exclusively at Walmart, this limited-edition flavor is not a prank, according to a company spokesperson, who suggests pairing it with a drizzle of maple syrup or hot sauce.
“We recognize that our products serve as a convenient meal option any time of the day,” stated Priscila Stanton, senior vice president of marketing at Nissin Foods USA, in a written statement. “Whether saucy, soup-based, spicy, sweet, or savory, we’ve even incorporated rice into some varieties. By introducing Cup Noodles Breakfast to our product lineup, we are truly satisfying cravings around the clock—morning, noon, night, or late-night.” Nissin Foods created Cup Noodles in 1971, aiming to make instant noodles more accessible. Today, these portable and microwaveable noodle cups are available in 100 countries and regions.
Since then, a multitude of flavors have been developed. Tomonao Matsuo from the company’s PR department informed the travel guide website Live Japan that local cultures influence the flavors offered in each country. However, most flavors remain traditional for soups or noodles, such as Con Camaron Picante in Mexico, which features spicy shrimp and hot pepper, Champignons in Germany with mushrooms, and Mazedaar Masala in India, which includes a blend of traditional Indian spices. Breakfast noodle soup is a novel concept, and while U.S. consumers have an affinity for breakfast—especially as many opted for traditional morning meals during the COVID-19 pandemic—it will be intriguing to see if they embrace the combination of maple syrup and noodles.
As people revert to pre-pandemic routines, they are increasingly opting for convenient breakfasts from restaurants while commuting to work. Cup Noodles Breakfast offers a portable way to experience these unique flavors.
In April, a breakfast version of the beloved Little Debbie Swiss Rolls will be launched nationwide as Swiss Rolls Cereal. The cereal resembles round chocolate spirals but omits the white filling found in the original cake. This marks the fourth Little Debbie cake-inspired cereal from Kellogg, which has also introduced cereal versions of Oatmeal Creme Pies, Cosmic Brownies, and Nutty Buddies. The launch coincides with the 60th anniversary of Little Debbie Swiss Rolls.
Jeff Badger, vice president of marketing at Little Debbie’s parent company, McKee Foods, stated, “What better way to celebrate the 60th anniversary of Little Debbie Swiss Rolls than by providing fans with a fun new way to enjoy this iconic treat?” Swiss Rolls were incorporated into the Little Debbie lineup in 1962 after the brand’s founder, O.D. McKee, sought inspiration at a European trade show. This treat is among the brand’s top three sellers, alongside Oatmeal Creme Pies and Nutty Buddy bars.
This latest offering from Kellogg is part of an established trend in the cereal market. In addition to Kellogg’s Little Debbie-inspired cereals, Hostess and Post Consumer Brands have collaborated to create cereals based on Donettes, Honey Buns, and Twinkies. Other sweet snacks, like Sour Patch Kids, Nutter Butters, and Peeps, have also transitioned into breakfast items. Previous Little Debbie cereals received moderate reviews, with tasters noting they did not closely resemble their original snacks. However, given the lasting popularity of Little Debbie products and sweet cereals, consumers might be inclined to try the new Swiss Rolls Cereal.
For those indulging in frozen desserts, Blue Bunny offers a diverse array of options. The dessert company has unveiled new ice cream products: Mini Bars, two fresh flavors of Mini Swirls cones, and cartons of soft serve ice cream. The Mini Bars will feature a variety of flavors, including Vanilla Caramel Crunch, Chocolate Cookie Crumble, and Strawberry Shortcake. The decision to launch Mini Bars follows the success of its Mini Swirls cones, which debuted in various flavors such as Cookies & Cream, Caramel, and Mint Chocolate Chip. The two new Mini Swirls flavors are Salted Caramel Chocolate and Mint Chocolate.
“Following the success of Mini Swirls, we recognized the opportunity to expand our ‘Mini’ platform with a new product lineup that offers the same snackable indulgence as the cones,” said Jeremy Hrynewycz, Blue Bunny’s brand marketing director, in a statement. The soft serve options—available in Vanilla, Chocolate, Cookies & Cream, Strawberry, and Mint Chocolate Chip—aim to deliver the classic soft serve experience from home, with ice cream that is softer and easy to scoop, according to the brand.
Blue Bunny’s expansion into ice cream signifies the ongoing success of this category, which is projected to exceed $114 billion by 2030, as per Grand View Research. The new products join popular freezer aisle staples like Nestlé’s Drumstick and Klondike bars. Recent entries into the market include collaborations between Dreyer’s and Mondelēz International to produce Oreo bars, cones, and ice cream sandwiches, while Hershey and Unilever introduced seven new frozen treats under the Reese’s brand earlier this year. Additionally, better-for-you brand Halo Top recently launched frozen yogurt treats.
Miniature food items are currently trending among consumer packaged goods (CPG) companies. Recently, General Mills introduced mini versions of three of its most popular cereals, and Frito-Lay released bite-sized snacks, including Doritos and Cheetos.
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