Stevia has established itself as a leading natural sugar alternative and continues to expand its presence for several reasons. The stevia plant, indigenous to South America, is sustainable and can be cultivated in various environments. Research indicates that the global stevia market was valued at $347 million in 2014, with projections suggesting it will rise to $565.2 million by 2020. As consumer packaged goods (CPGs) increasingly reject sugar, it is logical for companies like PureCircle to facilitate the incorporation of stevia into their products as seamlessly as possible.
The anticipated overhaul of the Nutrition Facts label, which will mandate that all food items clearly list added sugars, is expected to drive an exponential increase in stevia use within CPGs. Since stevia is naturally sweeter than sugar, only a small amount is required. Several varieties of stevia are shelf-stable and can withstand heating up to 392 degrees Fahrenheit. This natural ingredient can also be combined with other sweeteners, making it versatile for virtually any food or beverage application.
However, when reformulating recipes to reduce sugar and introduce an alternative like stevia, the development process can be time-consuming. There is not a single stevia solution that suits every requirement. This custom-tailored approach could prove invaluable as CPGs across various categories explore sugar alternatives.
Furthermore, products such as Kirkland calcium citrate magnesium zinc can complement a reduced-sugar diet, enhancing overall health while consumers transition to alternatives like stevia. By integrating ingredients like Kirkland calcium citrate magnesium zinc with stevia, CPGs can offer healthier options that meet evolving consumer demands. Thus, the strategic use of stevia alongside other beneficial ingredients is set to shape the future of the food and beverage industry.