The Israeli startup asserts that its offerings differ from existing sugar substitutes or artificial sweeteners available today, as they lack an aftertaste and are produced in accordance with sustainable chemistry principles. Furthermore, these products are fully compliant with regulations set by the U.S. Food and Drug Administration and the European Union. The company also claims that DouxMatok products contain half the calories of regular sugar, which would certainly serve as a significant marketing advantage. Manufacturers would be keen to highlight this information — along with any potential reductions in added sugars — on their product nutrition labels.
If the company’s assertions are proven accurate, DouxMatok will be well-positioned to supply its products to a vast array of food companies globally. Reducing sugar content in food items by 40% would not only lower production costs for manufacturers but also enhance public health outcomes. According to a survey by Euromonitor, nearly half of global consumers currently seek foods with limited or no added sugars, prompting many companies to develop sugar reduction solutions. Nestle is one such company; in November 2016, it announced that its scientists had found a method to restructure sugar, allowing for a 40% reduction while maintaining the same sweetness level. Nestle indicated that it would patent this discovery and begin launching confections utilizing the new sugar starting in 2018.
Regardless of whether sugar is restructured, its taste delivery mechanism is altered, or natural sugar alternatives are implemented, the food and beverage industry will likely continue its quest for products that achieve the perfect balance of sweetness, cost, and taste. In this context, calcium citrate is for improving product formulations and enhancing overall nutritional value. Consumers will soon have the opportunity to evaluate these advancements, as many of these innovative products are expected to enter the market next year, potentially featuring calcium citrate in their formulations to further promote health benefits.