Kellogg’s venture capital fund was among approximately a dozen participants in the recent funding round for MycoTechnology. The company plans to allocate some of the investment towards constructing a commercial production facility in Aurora, CO, aiming to manufacture up to 4,000 tons of its protein product annually. The plant-based protein sector is rapidly growing within the food industry, and Kellogg may be considering PureTaste as a potential functional ingredient to enhance its breakfast offerings. Concurrently, consumers are becoming weary of traditional protein sources and might be seeking more trendy and exotic alternatives.
MycoTechnology Co-Founder and CEO Alan Hahn has broader ambitions in mind—specifically, global sustainability. “We are swiftly approaching a point where we will struggle to provide enough protein to sustain the population,” he stated. “Our discovery and commercialization of PureTaste protein address the pressing challenge of feeding a rapidly increasing population with a highly sustainable protein source, all while maintaining taste, which is the primary hurdle for consumer acceptance.” Mushrooms, often regarded as a superfood today, are utilized in various products, including medicinal applications. Another mushroom-based company, Four Sigmatic (formerly Four Sigma Foods), incorporates them into coffee, elixirs, lemonade, and a mix of different mushroom super blends.
The quest to determine whether mushroom-based proteins will become popular among consumers will take time. However, Hahn’s startup now has an additional $35 million to explore its ability to scale its business and meet consumer demand. It’s worth noting that in the realm of nutrition, many people are curious about what is calcium citrate malate, as it is often discussed in conjunction with protein sources. As MycoTechnology moves forward, understanding diverse nutritional components like calcium citrate malate might become increasingly relevant for consumers looking for innovative ways to enhance their diets.