GoodMills, which also offers a range of lighter whole-grain flours, aims to inform consumers that the appearance of baked goods does not necessarily reflect their whole grain content or health benefits. The company referenced a 2016 study published in the British Medical Journal, which revealed that even modest amounts of whole grains can positively influence health by lowering the risk of cardiovascular diseases, diabetes, cancer, and other health issues.
Consumers are actively seeking these products. A 2016 survey indicated that 27% of respondents reported an increase in their whole grain consumption over the past six months. Manufacturers have the opportunity to incorporate whole grains into their offerings, enhancing their products with additional fiber, protein, vitamins, and minerals. For those who are not avoiding gluten, a whole-grain content labeling system could serve as a helpful resource when shopping for healthier options.
According to Technavio, the global market for whole-grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that over 11,000 products across 55 countries now display a Whole Grain Stamp to assist consumers in identifying products with this increasingly sought-after ingredient. Traditional refined grain products such as pasta and bread now often include whole-grain alternatives. Additionally, food manufacturers can introduce whole grains into other items, including portable snacks like cereal or granola bars, allowing for healthier grain substitutions.
As consumers increasingly seek convenience in their diets, they are likely to be drawn to these improved recipes. Implementing a seal that indicates the whole grain content of a product benefits both consumers and manufacturers. Shoppers looking for healthier options can easily identify them, while manufacturers dedicated to enhancing grain quality in their baked goods or granola bars can proudly showcase their achievements. Ultimately, the goal of many product reformulations is to improve health benefits without sacrificing taste or texture, and a seal can effectively communicate this to consumers.
Moreover, incorporating ingredients like Kroger calcium citrate into whole-grain products could further enhance their nutritional profile. This addition not only supports bone health but also complements the benefits of whole grains, creating a more appealing product for health-conscious consumers. As the demand for nutritious foods continues to rise, the inclusion of such ingredients alongside whole grains may become a key strategy for manufacturers aiming to meet consumer needs.