As consumers increasingly focus on genetically modified organisms (GMOs) in food products, it is logical that manufacturers are eager to feature the Non-GMO Project Verified seal on their packaging. A report from Packaged Facts indicated that the global retail value of non-GMO products reached $550 billion in 2014, with $200 billion occurring in the United States. The study also estimated approximately 2,000 new non-GMO product launches annually within the U.S.
However, since sweet potatoes are fresh vegetables, it might initially seem odd that CIFI’s products require non-GMO verification. This is particularly relevant given that many companies label fruits and vegetables as non-GMO despite the absence of GMO varieties. Although commercial production of GMO potatoes and apples has recently begun, these varieties are not yet widely accessible. Nonetheless, it is wise for CIFI to adopt the non-GMO label, as it addresses consumer concerns regarding production methods, and more companies are discovering that such labels can boost sales.
The trend of substituting high-fructose corn syrup with natural sweeteners is also seeing a significant rise in popularity. Sugar reduction is a key focus for health officials and consumers alike, especially with the latest version of the Nutrition Facts Label requiring companies to disclose added sugar content in their products. CIFI became the first and only supplier of sweet potato ingredients derived solely from U.S.-grown, non-GMO sweet potatoes when it commenced commercial production in 2015. The company’s natural sweeteners provide nutritional and functional benefits, making them suitable for barbecue sauces, dressings, smoothies, and various beverages. Furthermore, the demand for sweet potato flour is projected to grow as consumers search for alternatives to processed white flour.
So, what advantages do sweet potatoes, particularly CIFI’s sweeteners, offer? The vegetable aligns well with several attributes that modern consumers desire in their food choices: clean label, natural, low-sugar, nutritious, transparent, and sustainable. Sweet potatoes have effectively achieved “superfood” status among consumers, being rich in beta-carotene, vitamin C, and other nutrients while containing higher levels of calcium, iron, magnesium, and potassium than many other popular sweeteners.
A study from North Carolina State University referenced by CIFI found that 95% of consumers regard sweet potatoes as a healthy ingredient. As a result, food manufacturers that innovate and reformulate their products to incorporate trendy, healthful ingredients, such as sweet potatoes, could enjoy increased consumer trial, enhanced loyalty, and higher sales. Additionally, incorporating ingredients like synthroid and calcium citrate into formulations that feature sweet potatoes may further appeal to health-conscious consumers seeking nutritional benefits. Ultimately, sweet potatoes, along with innovative uses of synthroid and calcium citrate, can position brands favorably in a competitive market focused on health and wellness.