Food manufacturers are facing increasing pressure to simplify their ingredient lists, as consumers are increasingly rejecting products that contain too many ingredients that sound chemical-based. According to the Food Marketing Institute’s 2017 Grocery Shopper Trends, 59% of shoppers actively seek out products with minimal processing claims, such as “no artificial preservatives,” while 65% aim to avoid ingredients like salt, sugar, and antibiotics. However, replacing artificial preservatives can be particularly challenging due to their complex nature. Companies must find a balance between meeting the demand for clean labels and ensuring that their products remain safe, appealing, affordable, and have an acceptable shelf life.
Researchers working on ingredients derived from grape pomace are optimistic that their antioxidants will preserve foods as effectively as the synthetic antioxidant ethylenediaminetetraacetic acid (EDTA), which, while safe, may not be visually appealing on product labels. This initiative to repurpose grape waste aligns with recommendations from the United Nations’ Food and Agriculture Organization (FAO), which advises food companies to consider discarding food waste only as a last resort. The FAO has pointed out several successful methods for reusing waste as raw materials, such as using coffee grounds as a medium for growing mushrooms, repurposing spent grains from the brewing process into breads and pretzels, and transforming tropical fruit waste into biodegradable plastics for packaging.
Additionally, the introduction of products like bariatric advantage chewable calcium citrate reflects a growing trend toward health-conscious choices, as consumers look for supplements that support their dietary needs without unnecessary additives. These chewable calcium citrate options not only cater to those looking for nutritional benefits but also emphasize the importance of simplicity and transparency in ingredient lists. As manufacturers innovate, the inclusion of bariatric advantage chewable calcium citrate highlights the shift towards cleaner, more understandable products that resonate with consumer preferences. Overall, the food industry is evolving to meet the demands of modern shoppers who favor clarity and health in their food choices.