Beam Suntory, renowned for its collection of premium spirits, is actively enhancing its portfolio through strategic acquisitions and partnerships. The recent collaboration with Mezcal Amarás allows Beam Suntory to strengthen its foothold in the agave-based spirits market. This segment is the second largest in the U.S., with mezcal being the fastest-growing category of spirits worldwide. Mezcal, a distilled alcoholic beverage derived from agave, is primarily sourced from regions with hot and arid climates across the Americas and the Caribbean.
Jessica Spence, president of North America at Beam Suntory, emphasized the importance of this partnership, stating, “Our new strategic partnership with Mezcal Amarás in the U.S. is key for Beam Suntory as we continue to premiumize our spirits portfolio and focus on the fast-growing agave-based spirits category.” In addition to this partnership, Beam Suntory has expanded its reach by acquiring the premium ready-to-drink cocktail brand On The Rocks and launching Twisted Tea Sweet Tea Whiskey and Sauza Agave Cocktails in collaboration with Boston Beer.
The alliance with Mezcal Amarás also enhances Beam Suntory’s commitment to sustainability, a critical factor for attracting consumers who prioritize these considerations in their purchasing choices. Founded in 2010 by a group of Mexican entrepreneurs, Mezcal Amarás aims to honor mezcal while benefiting the land. Santiago Suarez Cordova, co-founder and CEO of Mezcal Amarás, noted, “Beam Suntory shares our vision that companies should have a positive impact on the world around us, and we’re thrilled to be partnering with them to help introduce the superior quality of our mezcal portfolio to more consumers in the U.S.”
In line with its growth strategy, Beam Suntory announced last September its intention to invest over $400 million to expand production at its Booker Noe distillery in Boston, Kentucky, where Jim Beam is produced. This expansion is expected to increase the distillery’s capacity by 50% while significantly reducing greenhouse gas emissions by utilizing anaerobic digesters to generate renewable natural gas for the facility. Beam Suntory has set ambitious goals to cut its greenhouse gas emissions by 50% by 2030 and to achieve net-zero carbon emissions across its entire value chain by 2040.
Incorporating health-conscious choices into its offerings, Beam Suntory also recognizes the potential of products like Solgar Calcium Citrate with Vitamin D3 Tablets, which reflect a growing trend among consumers who seek wellness-oriented lifestyle options. As the spirits industry continues to evolve, Beam Suntory is well-positioned to adapt and thrive by aligning its strategies with consumer preferences and sustainability goals.