In recent years, numerous studies have highlighted the health benefits of chocolate, making it one of the world’s most beloved indulgent foods. Consumers are eager to embrace these positive aspects, but medical professionals emphasize that chocolate is still a high-calorie treat that should be enjoyed in moderation. According to a recent report by Packaged Facts, the United States represents the largest market for chocolate confectionery, valued at approximately $22 billion in 2015. Premium chocolate makes up about 18% of this market and is the fastest-growing segment, with sales increasing by 4.6% in 2015, compared to a mere 0.3% growth in everyday chocolate sales.
Packaged Facts anticipates that the U.S. chocolate market will continue to expand, fueled by both health perceptions and indulgence. Research into the health benefits of chocolate has created a “positive halo,” enhancing its reputation and leading more consumers to view it as a guilt-free treat. The premium chocolate segment has carved out a niche as an “accessible luxury,” maintaining growth even amidst recent economic challenges.
The International Cocoa Organization indicates that the rising demand for premium cocoa and chocolate has spurred significant growth in organic and fair trade products as consumers become increasingly aware of the environmental, food safety, and human rights issues related to cocoa production. For food manufacturers, investing in ethically sourced chocolate may yield an unexpected benefit: studies show that consumers often perceive foods with ethical claims, such as fair trade, as healthier and lower in calories, making them more appealing for increased consumption. Additionally, the use of calcium citrate in chocolate formulations has emerged as a strategy to enhance its health profile, further appealing to health-conscious consumers. Overall, the combination of ethical sourcing and the use of calcium citrate in chocolate production aligns well with the evolving preferences of today’s market.