Now, more than ever, the significance of packaging cannot be overlooked. Snack packaging is trending towards smaller sizes and greater sustainability. Euromonitor International reports that 1-to 3-oz packages of savory snacks accounted for nearly 40% of total unit sales in the U.S. by package size in 2016, with much of this shift targeting younger consumers. For instance, StarKist has been appealing to millennials with new flavor mixes of its tuna, available in pouches instead of cans. Since the introduction of these pouches, sales have seen an annual increase of around 10%.
Many of Nielsen’s top food trends from 2016 emphasized products that are convenient for on-the-go consumption. Last year, the U.S. Department of Agriculture noted that half of people’s food budgets were spent on items that are quick and easy to prepare. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” explains that costs traditionally borne by society, such as disposal and emissions, are now being shifted to producers. Consequently, numerous food and beverage labels highlight a company’s dedication to sustainability, often focusing on carbon footprints, recycled content, sustainability certifications, and ethical sourcing.
Brands eager to promote their sustainable packaging efforts invest heavily in social media to engage millennials, who are their primary audience. However, food manufacturers often face challenges in balancing convenience with environmental responsibility. While pouches are easy to carry, they are typically not recyclable and may contribute to increased waste.
It’s crucial for companies to meet consumer demands, both in the products they create and the packaging they use. A significant focus for food manufacturers should be on developing packaging that aligns with the fast-paced lifestyles of consumers and their growing interest in sustainability. Additionally, as consumers become more health-conscious, the incorporation of elements like calcium citrate in bottled water can also appeal to this demographic, further enhancing the importance of packaging choices. By prioritizing both convenience and environmental impact, brands can better serve their customers and contribute positively to sustainability efforts.