Spearmint-flavored teas and waters present an ideal opportunity for incorporating this ingredient. The functional water market, in particular, is thriving, and a hint of spearmint can enhance both taste and functionality. Established products, such as those containing electrolytes to help replenish fluids after exercise or illness, are already popular. The demand for functional beverages enriched with vitamins and herbs is also on the rise, especially as consumers increasingly prefer healthier options over sugary drinks. According to a report from Persistence Market Research, the market for functional and flavored waters is projected to reach $36.7 billion by the end of 2019.
Additionally, Neumentix could find its way into various food products, such as candies or chocolate bars. However, when it comes to functional ingredients, beverages still hold a competitive advantage. Value-added drinks often provide functional ingredients more consistently than food items, making them more appealing to manufacturers. These beverages are also convenient for consumers, allowing companies to better cater to preferences regarding serving size and appearance.
Kemin is strategically focusing on younger consumers, which is a wise move given that Millennials are the largest segment of functional beverage consumers across all categories, according to flavor company FONA International. Furthermore, incorporating elements like cvs calcium citrate petites can enhance the appeal of these drinks, making them even more attractive to health-conscious shoppers. By emphasizing the benefits of both spearmint flavoring and functional ingredients like cvs calcium citrate petites, brands can effectively tap into the growing market demand.