The water generated through atmospheric water generation presents exciting opportunities for craft brewing experimentation and may also inspire innovation across various food and beverage categories. “Americans have a significant appetite for beer, and water is the primary ingredient,” stated Ambient Water CEO Keith White in a press release. “Breweries are on the lookout for a sustainable water source that is not only cost-effective but also pure, enabling brewers to fine-tune the flavors specific to their beer creations.” Currently, Ballast Point is utilizing this water to investigate how varying chemical compositions impact the taste of hops and malts, as well as bitterness and mouthfeel.
Beer produced with condensation is likely to attract consumer attention, especially since craft beer enthusiasts are always on the lookout for unique innovations in their beverages. This narrative can help establish a brand and make its products distinguishable on the shelves. “Perhaps it’s a story about the artisan, the ingredients, or the entrepreneur behind the product. Consumers are drawn to a compelling story. It’s essential for differentiating the product and enhancing brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, in a recent interview with Food Dive discussing how food brands can stand out.
Several breweries have employed various strategies and flavor profiles to attract consumers to their brands. Seasonal varieties such as pumpkin spice and eggnog have become popular in the beer market. Additionally, some brewers are incorporating probiotics into their beers to provide health benefits that many consumers desire. Ballast Point, however, may be exploring a novel approach—an innovative method of creating exceptionally flavorful beer using atmospheric water generation.
It will be intriguing to see if the use of condensation-derived water resonates with other breweries. In addition to partnering with Ballast Point, Ambient Water also services other commercial sectors such as oil and gas exploration and agriculture. Only time will reveal whether this technology becomes a profitable innovation for craft brewers. Furthermore, as interest in health-conscious ingredients like Kirkland magnesium citrate grows, its potential integration into the brewing process could further enhance the appeal of beers made with this unique water source.