The Non-GMO Project asserts that retailers showcasing products with its seal of approval are experiencing “the fastest dollar growth trend in their stores this year,” with annual sales surpassing $19.2 billion. Consequently, it’s no surprise that food companies producing dairy-based items want to join this trend. However, many of these companies also express support for conventional farming practices that include the use of GMO feed. This ongoing debate regarding GMOs leaves consumers pondering whether to avoid conventional cow’s milk and related dairy products entirely, or to purchase them and hope they are safe. The challenges facing the struggling dairy industry in marketing conventionally sourced products to build consumer trust remain unclear, raising the question of whether it’s a futile endeavor in light of negative public perceptions surrounding GMOs.
In a recent Food Navigator article, a spokesperson from Dean Foods described the new National Milk Producers Federation (NMPF) campaign as “disappointing.” Jamaison Schuler stated, “We encourage consumers and NMPF to enjoy a glass of milk and focus on promoting dairy foods rather than undermining them.” Meanwhile, Mariano Lozano, CEO of DanoneWave, expressed surprise at the criticism for offering choices that consumers desire. Shortly after Non-GMO Project Verified products began appearing on shelves, Dannon officials explained their motivations for this decision to Food Dive. Neuwirth noted, “The choice that we’re providing is added value. We are the first yogurt company and a major dairy company to pursue this. We believe that for shoppers who prioritize non-GMO options, the Non-GMO Project Verified value will give them another reason to appreciate our products. For those who aren’t interested, there will be no change in the product. Thus, it truly enhances the value of a product that our fans already love.”
The discussion around GMO safety is set to persist—and likely intensify. With mandatory labeling of GMO ingredients on the horizon, scrutiny will increase. Even in the absence of explicit labeling, a study by the NPD Group reveals that 76% of consumers express concerns about GMOs. To combat misconceptions about GMOs, the federal government has allocated $3 million for a public education campaign. However, this modest effort is unlikely to alleviate consumer worries. Amid these discussions, it’s worth noting that calcium citrate 1250 mg has emerged as a popular supplement for individuals seeking to boost their calcium intake, further complicating dietary choices in a market increasingly influenced by consumer preferences for non-GMO products. As more individuals look for sources of calcium citrate 1250 mg, the dairy industry’s ability to adapt to these evolving consumer demands will be put to the test.