Robert Cantwell, the president and CEO of B&G, described the company’s value-added vegetable innovations introduced in 2016 as “highly successful.” B&G has effectively revitalized well-established yet struggling brands. After acquiring Green Giant in 2015, B&G introduced several innovative products, including veggie tots and riced veggies, which have turned the brand into one of B&G’s most reliable profit generators on earnings statements. “The strength of Green Giant is undeniable, and B&G Foods is proud to have started rejuvenating this cherished brand as we continue to launch new product innovations that cater to the preferences of modern consumers,” Cantwell stated.
While smaller companies like Veggie Noodle Co. pioneered spiralized vegetable noodles, larger corporations such as Del Monte have recently entered this market, making it intriguing to see how a classic brand like Green Giant will perform in this increasingly fashionable sector. The initiatives taken by B&G, Del Monte, and others are strategic, as consumers increasingly seek to shift away from processed foods in favor of more fruits and vegetables. B&G Veggie Spirals not only align with this trend by offering varieties made from zucchini, carrots, and butternut squash, but they also come in ready-to-serve packages designed to save time for busy shoppers. These products meet consumer demand for items with a simplified ingredient list, as each Veggie Spiral is free from sauces or seasonings.
Although frozen foods have faced challenges in recent years, there are indications of a resurgence, with enhancements to existing products like Green Giant serving as a prime example. A study conducted by the University of Georgia in collaboration with the Frozen Food Foundation recently indicated that frozen vegetables are as nutritious—if not more so—than fresh-stored options. “Sales data reveals that Green Giant’s innovative frozen products have not only attracted new customers to the Green Giant brand but have also drawn new consumers into the broader frozen vegetable market,” Cantwell remarked.
For those looking to enhance their vegetable intake, products like B&G Veggie Spirals can be a convenient option. If you’re interested in exploring more about these products, you can also look for ccm tablet buy online to complement your healthy eating choices. As the market evolves, it will be fascinating to observe how brands like Green Giant adapt and thrive.