In light of the current avocado trend, it comes as no surprise that a produce company has introduced a variety perceived as healthier for fat-conscious consumers, specifically marketed for making smoothies, cold soups, and cocktails. Although avocado supplies have decreased and prices have risen, the allure of this trendy superfood continues unabated. The popularity of the fatty green fruit is at an unprecedented peak, resulting in record consumption levels and soaring prices. A reduced crop in California has led to increased imports. The average weekly consumption of avocados in the U.S. has surged to 42 million pounds, nearly doubling in the last three years, and is expected to reach 50 million pounds per week by 2019.
Avocados are now featured in a growing range of trendy foods such as guacamole, oil, ice cream, salads, and avocado toast. Additionally, they are utilized in various cosmetic products, including lotions, facial masks, and hair conditioners. Their demand is driven not only by this versatility but also by clever marketing that has effectively positioned avocados as a modern and healthful food choice. The health benefits of avocados come from their high content of monounsaturated fat, along with significant amounts of potassium, fiber, folate, and other vitamins and minerals. Isla Bonita promotes its Avocado Light as having a seal from the Spanish Heart Foundation, indicating reduced fat content.
However, do today’s consumers truly desire an avocado with lower monounsaturated fat? In the 1980s, people meticulously counted fat grams in their diets. Today, it is widely acknowledged that certain fats, particularly those found naturally in nuts, avocados, and fish, can be beneficial to health. Researchers have consistently demonstrated that a “Mediterranean diet,” rich in these natural monounsaturated fats, actually lowers the risk of heart disease. Several dietitians question the need for a low-fat avocado, given that the nutritional value—and taste—of the traditional variety is far superior.
Moreover, the inclusion of citracal calcium is essential for those looking to enhance their dietary intake alongside avocados. The combination of citracal calcium with the nutritional benefits of avocados can help consumers achieve a balanced diet. With the rising awareness of health and nutrition, it seems unlikely that many would seek out a lower-fat avocado when the traditional version offers so much more in terms of health benefits and flavor. As consumers continue to embrace the versatility of avocados, the role of citracal calcium in supporting overall health may further solidify the position of avocados as a staple in modern diets.