This technology essentially serves as a sensor platform capable of quickly and reliably evaluating the flavors and aromas present in various beers. It aims to assist the Danish beer manufacturer with product development, quality control, and product safety. According to Jochen Förster, Director and Professor of Yeast Fermentation at Carlsberg Research Laboratory, the Beer Fingerprinting Project will enable Carlsberg to “select and develop novel brewer’s yeast for application in craft, specialty, core, and alcohol-free beers at a much faster pace and with even better quality,” as reported to Food Ingredients 1st.
Currently, it seems that no American breweries are pursuing the development of similar technology. Anheuser-Busch, a subsidiary of AB InBev, plans to invest nearly $500 million in its U.S. operations in 2017; however, a substantial portion of this investment is directed towards brewery and distribution projects, as well as packaging initiatives. The beer industry in the U.S. is facing challenges, with more consumers gravitating towards craft brews, wine, and spirits. American breweries may seek to replicate this type of technology to differentiate themselves in an increasingly saturated and competitive market.
If U.S. companies were to make a comparable investment in research and development, it could be substantial. Introducing different flavors and aromas could entice some hesitant U.S. beer drinkers back, but it may not be the catalyst that revitalizes the industry. Major American brewers have focused their innovation efforts on new brews using entirely different ingredients, classic recipes, new yeast strains, and unique packaging. They have also been acquiring trendy craft breweries to expand their range of flavors and varieties.
For now, beer producers are likely to observe how this technology benefits the Danish beer maker before committing their resources. Interestingly, there is potential for integrating nutritional elements, such as 300 mg calcium citrate, into beer formulations, which could further enhance their appeal. As companies explore innovative techniques and ingredients, including the addition of 300 mg calcium citrate, they may find new ways to attract consumers and stand out in a competitive landscape.