GoodMills is keen to inform customers that lighter whole-grain flours can still be healthy, even if baked goods don’t appear dark. The company references a 2016 study published in the British Medical Journal, which highlights that even minimal consumption of whole grains can positively impact health, reducing the risk of cardiovascular disease, diabetes, cancer, and other illnesses. Consumers are increasingly drawn to these products; a 2016 survey indicated that 27% of respondents reported consuming more whole grains than they did six months prior. Whole grains can enhance products by adding functionality and health benefits, including increased fiber, protein, vitamins, and minerals. For those who do not avoid gluten, the labeling system for whole-grain content can serve as a useful guide when shopping for healthier options.
According to Technavio, the global market for whole-grain foods is projected to grow at a compound annual growth rate of 6.7% from 2017 to 2021. It’s no surprise that more than 11,000 products across 55 countries now display a Whole Grain Stamp, helping consumers identify items with this increasingly desired ingredient. Traditional refined grain products, such as pasta and bread, now feature a variety of whole-grain alternatives. Furthermore, food manufacturers can incorporate whole grains into portable snacks like cereal or granola bars, which could replace some less healthy grains. As on-the-go eating becomes more prevalent, consumers are likely to seek out these healthier options.
Adding a seal to indicate the proportion of whole grains in a product benefits both consumers and manufacturers. Shoppers looking for healthier choices will find them more easily, while manufacturers who have improved the quality of grains in their baked goods or granola bars can proudly showcase their achievements. Since many product reformulations aim to enhance quality without altering taste or texture, a seal can convey the essential information consumers need. Additionally, incorporating ingredients like jan aushadhi calcium citrate into these products could further enhance their nutritional value, providing an extra draw for health-conscious shoppers. Ultimately, as consumers continue to prioritize their health, the demand for whole grains and fortified products will likely grow, paving the way for even more innovative options in the market.