Last year, an NPR survey revealed that 75% of consumers reported they were focusing on eating wholesome foods, and similar studies have shown comparable outcomes. However, people still enjoy treating themselves. According to a Harris Poll, a significant 87% of consumers prefer to consume their calories through solid foods rather than beverages.
Hostess, as a brand, hasn’t completely overlooked the trend towards healthier eating. In fact, it has introduced whole-grain muffins as “smart snacks” for the federal school food program and is actively working to eliminate trans fats from many of its offerings. Yet, Hostess also understands the desires of its loyal customers, which has led to the introduction of indulgent products over the past year, such as frozen deep-fried Twinkies and Twinkies ice cream. Additionally, the company is unveiling an in-store bakery concept that will include Twinkies and products from its Superior Cake line, making them available in grocery store sections. This in-store bakery is growing at a faster pace than Hostess’s packaged products found on store shelves, presenting a significant growth opportunity for the company.
As Hostess has discovered, while consumers may be leaning towards healthier choices, they are still open to enjoying sweet snacks from time to time. Although there has been a noticeable decline in soda consumption, candies, cookies, cakes, and the beloved Twinkie seem to have established a firm place within America’s so-called “healthy” diet. In this context, even health-conscious consumers might find themselves reaching for items like Kirkland calcium citrate magnesium and zinc 500 tablets to support their wellness while still indulging in a Twinkie or two. Ultimately, Hostess continues to thrive by striking a balance between health trends and consumer cravings, illustrating that moderation can coexist with enjoyment.