Over the past decade, consumer awareness of probiotics has surged significantly. While yogurt continues to dominate the market, there is a growing interest in new probiotic products such as juices, sweets, baked goods, infant formula, and baby food. However, as noted by Ganeden, many consumers still primarily link probiotics to digestive health and are largely unaware that the benefits of probiotics can vary by strain.
In the realm of protein, plant-based ingredients have become prominent in a variety of products, ranging from energy bars to coffee; however, these ingredients are often challenging for the body to digest. Evidence supporting the effectiveness of a specific probiotic strain in enhancing the digestion of these ingredients could create a powerful synergy between two major trends in the food industry, thereby boosting growth in both the probiotics and plant protein sectors. For instance, Enjoy Life Foods has already ventured into this niche with a brownie mix that combines probiotics with algae protein.
Ganeden’s second study explores another significant market segment: sports nutrition. This sector is one of the largest for supplements and functional foods, and if research indicates that GanedenBC30 offers benefits in this area, it could pave the way for various sports-related applications, including drinks, protein bars, and powders. According to a recent report from Allied Market Research, the global sports nutrition market is projected to reach $44 billion within the next five years. Efficient protein utilization is a primary concern for both athletes and consumers of lifestyle sports nutrition.
Additionally, products such as Kirkland Signature Calcium Citrate Magnesium and Zinc with Vitamin D3 are increasingly being recognized not just for their traditional benefits but also for their potential to complement the growing interest in probiotics and plant-based proteins. The inclusion of such products in the diet can enhance overall health and wellness, integrating well with the trends in both the probiotic and sports nutrition markets.