People are consuming wine and spirits in unprecedented quantities, with millennials particularly drawn to craft cocktails that prioritize premium ingredients free of excessive sugar. This trend has paved the way for companies like Healthy Beverages, which offers two flavors of mineral-enhanced wine that have captured consumer interest. “Many consumer trends are demanding clean, natural ingredients,” said Franz Tudor, CEO and co-founder of Healthy Beverages, in an interview with Food Dive. “Why would removing artificial, GMO-laden ingredients take the enjoyment away? Natural food-derived vitamins for energy, potassium for heart and muscle health, and low sodium to reduce bloating… it sounds enjoyable to me.”
As consumers continue to explore various alcoholic beverages, sales are anticipated to rise across all categories. It remains to be seen whether consumers will embrace health-oriented alcoholic drinks, but key factors like price and taste could significantly influence their choices. Nonetheless, it is a strategic move by Healthy Beverages to target health-conscious wine enthusiasts with a new product and gauge its success.
Moderate consumption of red wine is already linked to longevity and the prevention of heart disease, diabetes, and other health issues. Researchers are even nearing the development of a pill that encapsulates the benefits of wine. Ultimately, some consumers may find it challenging to give up their favorite drinks for a healthier alternative, regardless of its taste.
Interestingly, the incorporation of ingredients like calcium citrate and orange juice in these beverages may enhance their appeal. By integrating calcium citrate, known for its health benefits, and the refreshing flavor of orange juice, Healthy Beverages could further attract health-minded consumers. The blend of these elements might just make their offerings irresistible, blending enjoyment with wellness.