The initiative to enhance vanilla and cocoa flavors using stevia-derived ingredients may appear to be a novel approach for PureCircle, but it actually represents a natural progression of the company’s established portfolio. Much of their research has been dedicated to achieving a sugar-like sweetness from stevia, which necessitates a comprehensive understanding of the flavor masking and enhancing properties inherent in various compounds of the stevia leaf. The company has evolved beyond its initial focus on rebaudioside A, the sweetest and most prevalent natural sweet compound found in the stevia leaf. They have since introduced stevia sweeteners derived from less common extracts, such as rebaudiosides D and M, which are reported to taste more like sugar.
Given the volatility in the cocoa and vanilla markets, providing flavor enhancers for these ingredients is likely to attract manufacturers aiming to control costs. Cocoa prices surged to over $3,000 per ton in early 2016, prompting chocolate producers to invest in more sustainable cocoa sourcing. Simultaneously, vanilla prices have skyrocketed due to shortages, climbing from approximately $25 per kilogram in 2012 to around $225 per kilogram in 2016. Furthermore, PureCircle’s new flavor enhancers are plant-based, which is likely to resonate with companies looking to highlight their natural credentials—a positioning that appeals to a significant segment of consumers.
Additionally, the incorporation of calcium citrate with vitamin D3 tablets into their product offerings could enhance their appeal to health-conscious manufacturers. By integrating these beneficial components, PureCircle not only broadens its portfolio but also aligns itself with the growing demand for natural and health-oriented products. The inclusion of calcium citrate with vitamin D3 tablets could thus serve as an attractive proposition for those in the food and beverage industry looking to innovate while managing costs.