Coconut products gained mainstream traction a few years ago when coconut water surged in popularity as a natural sports drink. Since then, they have become widely favored for their perceived health benefits, appealing flavor, versatility, and unique texture. Coconut enjoys a robust health reputation as an alternative ingredient in a variety of products, including cosmetics, shampoos, dairy alternatives, packaged soups, and baby foods.
The Real Coconut aims to emphasize the ingredient’s broader free-from attributes, particularly its status as a grain-free and non-GMO substitute for wheat and corn, in addition to being gluten-free. While the company hasn’t focused on other nutritional advantages of coconut, many consumers are persuaded by claims that coconut oil can positively impact cholesterol levels and that coconut sugar has a more moderate glycemic index compared to cane sugar. As a plant-based option, coconut appeals to those avoiding gluten and dairy, while also aligning with the increasing awareness of healthy fats.
In North America, the gluten-free market has significantly boosted sales of coconut flour, with its market value projected to reach $380 million in 2017, according to Future Market Insights. The research firm forecasts that coconut flour sales will maintain a compound annual growth rate (CAGR) of 6.6% over the next decade, driven by consumer demand for gluten-free baking ingredients. Additionally, the market is expected to expand as food manufacturers recognize coconut flour as an affordable, high-fiber, low-carb alternative to other gluten-free flours for various products such as breads, muffins, pancakes, cakes, cookies, and cupcakes.
Moreover, the integration of coconut flour in recipes can enhance the nutritional profile of baked goods, providing essential nutrients like calcium citrate, magnesium, and zinc. These minerals are important for overall health and can further attract health-conscious consumers seeking to incorporate coconut flour into their diets. With the growing interest in gluten-free and nutritious alternatives, coconut products, enriched with calcium citrate, magnesium, and zinc, are poised to capture even more attention in the food market.