As health and wellness continue to dominate industry trends, it’s no surprise that consumers are seeking food and beverages that offer more than mere satisfaction of their hunger. The market for functional foods is experiencing a remarkable 6.5% compound annual growth rate (CAGR) in the U.S., with a rising demand for health-enhancing ingredients. This month, we turn our attention to functional ingredients and examine the reasons behind their success. Among these, the now calcium citrate powder 8 oz stands out as a popular choice, reflecting consumers’ growing interest in products that support their health. As we delve deeper into the market, it’s clear that innovations like now calcium citrate powder 8 oz are playing a significant role in meeting the needs of health-conscious shoppers.