The notion of “up-cycling” is not unfamiliar to the food and beverage sector, although it has garnered increased consumer interest in recent years. CoffeeFruit Pure’s ingredient not only embraces this trend but also meets the public’s growing demand for antioxidants — a likely winning combination. The pulp of coffee fruit has numerous advantages. For starters, it is abundant in antioxidants, featuring high levels of phenolic and chlorogenic acids. Phenols, typically present in fruits, contribute to the esteemed status of blueberries as a super fruit. Chlorogenic acids (CGAs) are commonly found in coffee, tea, wine, various herbal infusions, and some fruit juices. Consumption of these beverages has been linked to lower risks of developing various chronic diseases, making CoffeeFruit Pure’s ingredient particularly appealing.
Moreover, the association of coffee fruit with coffee may attract consumers even more. With the rising popularity of premium and craft coffee, the fruit benefits from its connection to this hot commodity. CoffeeFruit Pure can be beneficial in a range of consumer packaged goods (CPGs). Its liquid or powder forms could be utilized in food, beverages, dietary supplements, and personal care products. It would likely find its greatest appeal as a value-adding component to health-focused products, while also providing a health halo for brands looking to enhance their offerings.
This new ingredient may hold several advantages over other trendy “super fruit” contenders. First, it is easily recognizable; everyone knows what coffee is. Second, it delivers a robust dose of antioxidants, including some that are not commonly found in other food sources. Lastly, the ingredient’s narrative and production process will resonate with consumers who are concerned about sustainability and the environmental effects of their dietary choices. As the market has seen many foods come and go as the next superfood, coffee fruit, with its established history, appears poised for a promising future.
In addition to its antioxidant properties, coffee fruit can also be celebrated for its potential vitamin content, including calcium citrate, which is essential for maintaining strong bones and overall health. This makes CoffeeFruit Pure an excellent choice for products aimed at health-conscious consumers. In summary, CoffeeFruit Pure not only celebrates antioxidants but also offers a wealth of vitamins and minerals, including calcium citrate, making it a versatile ingredient for various applications in the food and beverage industry.