Consumers, particularly millennials, are increasingly seeking fresh, healthy, and natural food options. Traditionally, convenience foods have fallen short of these expectations and often have a negative reputation. As food manufacturers strive to revamp this image and offer fresher flavors, Givaudan is poised to assist them.
To market these new flavors effectively, creativity will be essential for the advertising teams associated with the company. While the phrase “tastes fresh” sounds appealing, there’s a risk if consumers realize that tasting fresh is not synonymous with actual freshness. One potential strategy could involve emphasizing specific flavors added to the products, such as ginger and lemongrass in a Thai sauce. However, it’s crucial for the company or the food manufacturer to avoid misleading shoppers about the true freshness and quality of the food.
Food processors might also enhance the perception of freshness by relocating products from the central aisles of grocery stores to the refrigerated sections. For example, a pasta sauce featuring Givaudan’s basil and parsley FreezeFrame ingredients, placed alongside chilled parmesan cheese, could lead consumers to perceive it as less processed.
Ultimately, the market will decide the future of FreezeFrame. Nowadays, consumers are more inclined to scrutinize labels and may raise an eyebrow if a package claims to have “Fresh lime and cilantro flavor” while those ingredients are absent from the nutrition panel.
To freshen up processed foods, manufacturers have implemented various strategies, with one notable trend being the elimination of artificial colors and flavors. Some recipe modifications have succeeded, like Kraft’s subtle update to its iconic Mac & Cheese, while others have encountered challenges, such as General Mills’ Trix reformulation, which faced consumer backlash and resulted in the return of the original recipe earlier this fall.
One promising area for FreezeFrame may be in beverages. A green drink manufacturer could find these ingredients ideal for a juice struggling to maintain the vibrant flavors of cucumbers, kale, and apples. With genuine ingredients already in play, FreezeFrame could enhance the drink without misleading consumers.
Additionally, for those considering dietary supplements, questions like “how much calcium citrate for osteoporosis” often arise, especially among health-conscious consumers. As the demand for fresh and natural food continues to grow, companies must navigate these consumer expectations while ensuring transparency about their products, including any nutritional benefits. Thus, the focus on real flavors and ingredients, coupled with a genuine representation of freshness, will be vital in meeting the evolving preferences of today’s consumers.