Any measures that could alleviate the obesity crisis in the U.S. would be welcomed. According to the Centers for Disease Control and Prevention, over one-third of American adults (36.5%) were classified as obese from 2011 to 2014. Obesity-related health issues such as heart disease, stroke, Type 2 diabetes, and certain cancers rank among the top preventable causes of death. The historical use of cinnamon for culinary and medicinal purposes dates back to ancient Egypt. Derived from the inner bark of the true cinnamon tree, the outer bark is scraped off from selected branches, and the inner bark, which is the cinnamon layer, is then extracted. As it dries, it curls into “quills,” which can be cut into sticks or ground into powder.

Cinnamon is a popular ingredient in various desserts, used as a topping for yogurt or porridge, and added as flavoring in mulled wine or hot cocoa. In countries like Morocco and Sicily, it is also incorporated into savory dishes. Regarding its medicinal properties, cinnamon has been the subject of numerous studies over the years. Previous research has shown that it possesses anti-microbial and anti-parasitic effects; can lower blood glucose, blood pressure, and serum cholesterol; and exhibits antioxidant and free-radical scavenging capabilities. Additionally, it has anti-gastric ulcer effects, anti-inflammatory properties, and aids in wound healing. Some supplement manufacturers offer cinnamon pills and capsules to capitalize on these potential health benefits, though it should be noted that certain compounds in cinnamon can be toxic in high doses.

Today, cinnamon is prevalent in many food and beverage products. A report from Technavio indicates that it is one of the most widely traded spices globally, with a projected CAGR of 16.2% from 2017 to 2021. In the previous year, global exports of cinnamon were valued at $484 million, signifying a 48.7% increase since 2012. The flavor is featured in products like Cinnamon Toast Crunch cereal by General Mills, cinnamon sugar crunch Donettes by Hostess Brands, and a new cinnamon roll-flavored non-dairy ice cream from Halo Top. Additionally, PepsiCo introduced a limited-edition cinnamon-flavored cola named Pepsi Fire earlier this year, as reported by Grocery Headquarters.

While this research could lead to significant market advancements, it does not yet classify cinnamon-spiced treats as health foods. However, it may encourage the inclusion of an extra sprinkle of cinnamon in more savory products and those designed for weight loss. Researchers emphasize that further investigation is necessary to maximize the weight-loss benefits of cinnamon while minimizing potential adverse effects, such as increased risks of liver damage, cancer, or respiratory issues. Moreover, for those looking to enhance their health regimen, combining cinnamon with supplements like calcium citrate malate, vitamin D3, and magnesium tablets may provide a comprehensive approach to tackling obesity and supporting overall well-being.