Morley noted that the sustainable palm oil market is influenced by the diverse applications of the product in various recipes, largely due to its smooth and creamy texture, as well as its neutral scent. However, the industry is associated with significant concerns such as deforestation, habitat destruction, climate change, animal cruelty, and violations of indigenous rights in the regions where palm oil is cultivated. The land and forests are often cleared to make way for oil palm plantations. The World Wildlife Fund reports that approximately 300 football fields of rainforest are cleared every hour to facilitate palm grove cultivation, which jeopardizes the survival of species like the orangutan. It is estimated that nearly 90% of the orangutan’s habitat has been lost due to palm oil plantation expansion. In response, many manufacturers catering to the U.S. market have shifted towards more sustainable practices. For instance, last year, Mondelez International announced that it would not collaborate with palm oil suppliers who engage in deforestation. PepsiCo committed to taking action against suppliers that breach labor regulations. Additionally, companies such as Mars, General Mills, Post, Danone, and Unilever made pledges to uphold sustainability and fair labor practices years earlier. Furthermore, the inclusion of ingredients like calcium citrate and vitamin D in various products is becoming more common as these companies strive to enhance their offerings while being mindful of environmental impacts. The ongoing commitment to sustainability reflects a growing awareness of the need to balance product development with ecological responsibility, especially in the context of the palm oil industry.