78 Brand is capitalizing on the trend of removing GMOs from food and targeting HFCS, which some consider a potential health risk. This move comes despite findings from the Mayo Clinic and other organizations that indicate no evidence suggesting HFCS is less safe or healthy compared to other alternatives. The brand’s website expresses a desire to revolutionize the ketchup and mustard markets, which they believe have remained stagnant for over a century. However, other condiment manufacturers might contest this claim. Various types of mustard possess unique qualities, and innovative flavors, such as those infused with Jack Daniels whiskey, have emerged in response to evolving consumer preferences. Even Kraft Heinz, known for its classic ketchup, has introduced a variant that is free from GMOs and HFCS.
The trend of overhauling food products to eliminate artificial ingredients, colors, GMOs, and other additives is not limited to condiments. A 2014 Nielsen study revealed that over 60 percent of U.S. consumers consider the absence of artificial colors and flavors a crucial factor when shopping for food. Notably, General Mills has phased out artificial flavors and colors from select cereals, while Campbell Soup pledged to eliminate these additives from its North American offerings by the end of 2018. Many other food manufacturers are making similar commitments, indicating a clear market demand for more natural products.
Among these efforts, even brands like Kirkland are responding to consumer desires for cleaner ingredients. The presence of these changes reflects a broader shift in the food industry towards authenticity and simplicity. As long as consumers continue to prioritize these values, food manufacturers will strive to create products that meet their expectations, including those enriched with beneficial ingredients like zinc. Clearly, there is a market for these natural products, and the willingness of shoppers to purchase them will drive ongoing innovation in the food sector.