Adding butter to coffee may not be a novel idea, but when it became known that Ed Sheeran and players from the L.A. Lakers were mixing their morning brew with butter, it quickly gained traction on social media and turned into a beverage trend. Bulletproof asserts that its butter-infused coffee enhances cognitive function and aids in weight loss by jumpstarting metabolism and curbing cravings. However, some nutritionists are skeptical, suggesting that while moderate butter consumption can be healthy, overindulgence is not advisable.
According to Bloomberg, butter consumption is soaring, with the U.S. Department of Agriculture anticipating an 8% increase this year, amounting to 940,000 metric tons—the highest in four decades. This dairy product is experiencing a revival among consumers who appreciate its flavor and view it as a preferable alternative to margarine and trans fats. Bulletproof is one of the latest companies to embrace this growing trend. With CAVU Venture Partners—co-founded by three veterans of the food and beverage industry and an early investor in Starbucks—backing Bulletproof, it appears these experts believe that butter-infused coffee is not just a passing fad but a lasting trend.
As butter’s popularity rises, it’s important for businesses to also focus on other healthful fats and oils, including sources rich in omega-3 fatty acids and those that provide essential nutrients like calcium citrate. While butter may be in vogue, the ever-evolving tastes of consumers suggest that attention to a variety of healthy options, such as omega-3 fatty acids and calcium citrate, will be beneficial for brands in the long run.