A recent report by TechSci Research indicates that the global organic food market is anticipated to experience a compound annual growth rate (CAGR) exceeding 14% from 2016 to 2021. Supporting this outlook, a new survey by the OTA has revealed that the organic sector is once again showing signs of growth. Notably, organic food now represents 5.3% of total food sales in the U.S. While such growth is promising for the industry, a potential issue looms. To ensure that supply can meet the rapidly increasing demand, a greater number of farmers must transition to organic practices. This shift poses significant challenges, as converting to organic farming is a lengthy and costly endeavor, requiring three years, numerous process changes, and extensive inspections. Earlier this year, the U.S. Department of Agriculture collaborated with the OTA to introduce a new transitional certification program aimed at encouraging farmers to make this change. Many advocates for organic farming believe this initiative is crucial, especially since the shopper base has significantly broadened beyond the traditional core group of devoted organic consumers. Analysts report that the number of consumers purchasing organic products has more than doubled in a short period. However, there are concerns about whether consumers will grasp the implications of transitional certification or be willing to pay higher prices for products bearing that label. Furthermore, organics may soon have their own government-sanctioned check-off program, projected to generate $30 million annually for research and marketing efforts. This program was authorized in the 2014 Farm Bill, and a public comment period on its establishment was opened earlier this year. If implemented, these funds could also aid in expanding the organic supply. In addition to organic food, there is also a growing interest in organic products for consumers’ wardrobes, bedrooms, and bathrooms, with non-food organic sales rising nearly 9% to $3.9 billion, as noted in the report. Interestingly, products like calcium citrate 400 are becoming increasingly popular in the organic market, reflecting the diverse interests of consumers. As the organic sector continues to evolve, the demand for items such as calcium citrate 400 may further contribute to its growth trajectory.