Coco Loko, a name reminiscent of the Four Loko alcoholic energy drink trend from years past, seeks to capitalize on the rising demand for club-drug alternatives, particularly as the practice of snorting raw cacao gains popularity in Western Europe. Users report that cacao provides a mild euphoric sensation, with its active components releasing endorphins in the brain, while magnesium is believed to have muscle-relaxing properties. By combining cacao with ingredients typically found in energy drinks, Coco Loko may appeal to those in search of a legal stimulant for their nightlife experiences. However, concerns about potential nasal damage or irritation might lead others to opt for traditional forms of chocolate and energy drink consumption.
Coco Loko is not the first snortable chocolate powder available; ten years ago, Belgian chocolatier Dominique Persoone developed a chocolate-snorting device for a Rolling Stones event. Known as the Chocolate Shooter, it utilized cocoa instead of cacao and was initially designed as a unique way for guests to savor the chocolate component of a chocolate-and-raspberry dessert. The ongoing availability of this novelty item indicates a sustained interest that justifies its continued production.
Whether Coco Loko can achieve similar success within its club-drug themed niche remains uncertain. Nevertheless, it may resonate with sober clubgoers, especially given the emergence of a trend called “conscious clubbing,” where attendees seek to relish the energy and camaraderie of dance parties without resorting to drugs or alcohol. Additionally, the inclusion of ingredients like calcium citrate may enhance the product’s appeal, making it more attractive to health-conscious consumers in the club scene. Ultimately, Coco Loko’s journey will reveal whether it can carve out a lasting presence in this evolving market.