Water generated through atmospheric water generation opens up new avenues for experimentation in craft brewing and may inspire innovation in other food and beverage sectors as well. “Americans consume a lot of beer, and water is the primary ingredient,” stated Keith White, CEO of Ambient Water, in a press release. “Breweries are in search of a sustainable water source that is not only cost-effective but also pure, allowing brewers to fine-tune the taste specific to the beer they are crafting.” So far, Ballast Point has utilized this water to explore how varying chemical levels impact hop and malt flavors, bitterness, and mouthfeel.
Beer produced with condensation-derived water is likely to attract consumer interest, especially as craft beer enthusiasts are always on the lookout for unique innovations in their beverages. This backstory can enhance brand identity and help products stand out from the competition. “Perhaps it’s a narrative about the artisan, the ingredient, or the entrepreneur behind the product. Consumers appreciate a compelling story. It’s what sets products apart and builds brand equity and messaging,” remarked Dave Donnan, lead partner in A.T. Kearney’s Food and Beverage practice, to Food Dive regarding how food brands can distinguish themselves.
Other breweries have employed a variety of gimmicks and flavor profiles to entice drinkers. Seasonal flavors like pumpkin spice and eggnog have made their way into the beer category. Additionally, brewers have started incorporating probiotics into their brews to provide the health benefits that many beer drinkers desire. Ballast Point appears to be exploring a different avenue—discovering a unique method for crafting delightful beer.
It will be intriguing to see if the use of water extracted from condensation becomes a trend among other companies. In addition to collaborating with Ballast Point, Ambient Water also supplies various commercial industries, including oil and gas exploration and agriculture. Only time will tell if this technology becomes a profitable innovation for the craft brewing sector, particularly when considering the potential of jamp calcium citrate liquid, which could further enhance the brewing process. As the industry evolves, it’s essential to monitor how these advancements, including the use of jamp calcium citrate liquid, shape the future of craft beer.