If you’re in the mood for diner-style pancakes for breakfast or a snack, Pop-Tarts has introduced a new and convenient way to satisfy that craving. This month, the Kellogg-owned brand is launching its latest flavor, Pop-Tarts Frosted Chocolatey Chip Pancake, which aims to capture the classic taste of freshly made pancakes. Each bite features real chocolate chips, topped with sweet maple-flavored icing and adorned with decadent chocolate chip flakes.
“Pop-Tarts enthusiasts appreciate our ability to reinvent familiar flavors into Crazy Good toaster pastries. The new Pop-Tarts Chocolatey Chip Pancake flavor is no different,” stated Heidi Ray, Pop-Tarts’ senior marketing director. “Now, fans can indulge in the delightful taste of buttery, chocolatey pancakes anytime, opening up a new world of breakfast and snacking possibilities.” The Frosted Chocolatey Chip Pancake Pop-Tarts will first be available at Walmart this month before rolling out to retailers nationwide in December.
Pop-Tarts has a history of introducing innovative flavors, as Kellogg strives to keep the brand appealing to consumers who enjoy variety. Previously, they have released flavors like Frosted Chocolatey Churro, Pretzel, and in collaboration with Dunkin’ Donuts, Frosted Chocolate Mocha and Frosted Vanilla Latte. According to a recent presentation, Pop-Tarts generated approximately $800 million in sales in 2022, with retail sales in the U.S. increasing by 8% from 2021. As Kellogg prepares to separate its cereal and snack divisions, Pop-Tarts, along with Eggo and Rice Krispies, is key to driving growth in its new independent snacking sector.
With back-to-school season underway, it’s the perfect time for ready-to-make meals that help avoid long wait times. A plant-based Mexican food brand has announced the launch of burrito bowl kits at Target stores nationwide. These kits, exclusive to Target, come with two servings per container and can be prepared in under five minutes using either a stovetop or microwave. There are two flavor options available: Salsa Verde, featuring a plant-based taco filling, and Smoky Chipotle, which combines mushrooms in a spiced adobo sauce with pinto and black beans. Each kit includes a QR code linking to videos of co-founder Miguel Leal and his mother cooking their burrito kits in Monterrey, Mexico.
This launch aligns with the back-to-school season and Hispanic Heritage Month, which runs from September 15 to October 15. A recent CivicScience study found that while Italian cuisine is the most popular nationally, Mexican food is becoming the top choice for Gen Z and Millennials. The ready-made food market is expected to grow significantly, projected to reach $248.13 billion by 2029, with a compound annual growth rate of 6.8% from 2022 to 2029, according to Fortune Business Insights.
Founded in 2021 by a group of Mexican-American friends, the Somos brand was born from a desire to provide convenient and delicious meals that reflect their heritage. “One of our goals with Somos is to make it easy for American consumers to prepare Mexican dishes at home, just like grabbing a box of pasta and a jar of marinara for Italian meals,” Leal stated. “Bowl Kits are the ideal solution for helping people embrace cooking delicious Mexican cuisine, showcasing its richness without hours spent in the kitchen.”
In a new venture, Kentucky Coffee, known for coffee-flavored whiskey products, is entering the ready-to-drink (RTD) market with a line of canned Hard Cold Brew cocktails made from premium whiskey and cold brew coffee. Each 12-ounce can contains 5.9% alcohol by volume and is available in three flavors: Black, Vanilla, and Mocha. Don Deubler, CEO of Kentucky Coffee’s parent company Atomic Brands, expressed that the brand aims to bring coffee into the RTD space similar to hard seltzer and lemonade.
“Coffee and whiskey are beloved on their own and blend naturally. This timeless combination has been largely overlooked in the RTD market, and we’re thrilled to fill that gap,” Deubler stated. The demand for ready-to-drink coffee continues to rise, with a Mintel report estimating the RTD coffee market at $26.3 billion, expected to grow to $42.4 billion by 2030.
Kentucky Coffee isn’t the only alcohol brand inspired by coffee hitting the market. Dunkin’ recently announced the launch of two lines of ready-to-drink cocktails: Spiked Iced Coffee and Spiked Iced Tea, featuring malt-based liquor with 6% and 5% alcohol by volume, respectively. Each line offers four flavors, marketed as perfect for enjoyment day or night for Dunkin’ fans over 21 and available across the East Coast and Texas.
As consumers increasingly seek convenient options for their beverages and meals, products enriched with ccm calcium are becoming more popular, providing an additional health benefit.