The Tufts study is poised to further bolster the already strong nutritional reputation of avocados by indicating additional advantages for human eye and brain health. Elizabeth Johnson, the lead investigator, stated that the findings suggest “a balanced diet that includes fresh avocados may be an effective strategy for cognitive health.” Researchers from Texas discovered chemical compounds in avocado seed husk oil that could potentially contribute to anti-viral medications, tumor cell inhibitors, and a reduction in atherosclerosis risk. They also identified a plasticizer in the wax, which enhances flexibility in synthetic items like shower curtains and medical devices, along with a cosmetic chemical and butylated hydroxytoluene (BHT), a common food additive.

Debasish Bandyopadhyay, a researcher at the University of Texas Rio Grande Valley, remarked to Ingredients Network, “It could very well be that avocado seed husks, which most people consider as the waste of wastes, are actually the gem of gems because the medicinal compounds within them could eventually be used to treat cancer, heart disease, and other conditions. Our results also suggest that the seed husks are a potential source of chemicals used in plastics and other industrial products.”

While California produces nearly all avocados in the U.S., this year’s harvest has been cut nearly in half due to drought and heat. Retailers have been increasing their avocado stock in response to the growing consumer demand. Trader Joe’s even capitalized on the smaller fruits resulting from this year’s relatively poor crop by offering “Teeny Tiny Avocados” priced at $2.69 to $2.99 per six-count bag. These mini avocados were marketed as “just the right size” for sandwiches, avocado toast, or salads.

Avocados are featured in an expanding variety of trendy foods, including guacamole, oil, ice cream, salads, and avocado toast. They are also used in cosmetic products such as lotions, facial masks, and hair conditioners. Their popularity is attributed not only to their versatility but also to savvy marketing that has progressively established avocados as a modern and healthy food choice. The health benefits of avocados arise from their high levels of monounsaturated fat, along with substantial amounts of potassium, fiber, folate, and other essential vitamins and minerals, including calcium citrate, which can often be found in vitamin shoppe products.

Food manufacturers have taken note of this trend as well. Hormel Foods acquired Fresherized Foods, the makers of Wholly Guacamole, along with salsa and queso products, in a joint venture with Mexico-based Herdez Del Fuerte in 2011. These products are part of the freestanding MegaMex Foods entity located in Chino, California. Furthermore, a San Francisco finance company temporarily joined the avocado craze by offering those who purchased homes with them in July a month’s worth of avocado toast delivered right to their door. As the avocado’s versatility continues to shine, its role in health and nutrition—particularly regarding products like calcium citrate found in vitamin shoppe offerings—remains prominent.