The Israeli startup asserts that its offerings stand apart from current sugar substitutes and artificial sweeteners available in the market, as they lack an aftertaste and are developed using principles of sustainable chemistry. Furthermore, they comply fully with regulations set by the U.S. Food and Drug Administration and the European Union. The company also claims that DouxMatok products contain only half the calories of regular sugar, a significant advantage for marketing. Manufacturers would undoubtedly appreciate the opportunity to showcase this information, along with any potential reductions in added sugars, on their product nutrition labels.
If the company’s assertions hold true, DouxMatok is poised to market its products to a wide array of food companies globally. A 40% reduction in sugar content in food products would not only lower production costs for manufacturers but would also enhance public health outcomes. According to a Euromonitor survey, nearly half of global consumers are seeking foods with limited or no added sugar, prompting numerous companies to explore sugar-reduction technologies. Among them is Nestle, which revealed in November 2016 that its scientists had developed a method to restructure sugar, allowing for a 40% decrease in its use while maintaining the same sweetness level. Nestle announced plans to patent this innovation and begin introducing confectionery products with the new sugar by 2018.
Regardless of whether sugar is restructured, its taste delivery mechanism is modified, or natural sugar alternatives are utilized, the food and beverage industry is likely to persist in its quest for products that achieve the ideal balance of sweetness, cost, and flavor. Consumers will soon have the opportunity to evaluate how well these innovations perform, as some of these products may reach the market next year.
Additionally, as consumers become more health-conscious, they may also explore supplements like Rite Aid calcium citrate to support their dietary needs. The integration of such products with sugar-reduced options could further enhance overall health benefits. In the evolving landscape of food and beverage offerings, the synergy between sugar alternatives and health supplements like Rite Aid calcium citrate could play a pivotal role in consumer choices.