In today’s world, the significance of packaging has never been greater. The trend towards smaller and more sustainable snack packaging is on the rise. Euromonitor International reported that in 2016, snack packages ranging from 1 to 3 ounces accounted for nearly 40% of total unit sales in the U.S. This shift largely targets younger consumers. For instance, StarKist has aimed its marketing at millennials by introducing new flavor blends of its tuna in pouches instead of traditional cans. Since launching these pouches, sales have seen an annual increase of around 10%.
Nielsen’s top food trends of 2016 predominantly featured items that are convenient for on-the-go consumption. Additionally, last year, the U.S. Department of Agriculture indicated that half of consumers’ food budgets were allocated to easy-to-prepare and consume foods. The Sustainable Packaging Coalition’s document titled “Definition of Sustainable Packaging” highlights that costs previously shouldered by society, such as disposal and emissions, are now being transferred to producers. This is why many food and beverage brands emphasize their commitment to sustainability on their labels, often referencing carbon footprints, recycled materials, sustainability certifications, and ethical sourcing practices.
Brands aiming to promote their sustainable packaging heavily utilize social media, especially to engage millennials, who are their primary target demographic. However, food manufacturers often face the challenge of balancing the creation of convenient, portable packaging with environmentally friendly options. While pouches offer convenience, they are often non-recyclable and can contribute to increased waste.
It is crucial for companies to deliver what consumers desire, both in terms of the food products they create and the packaging they use. A significant focus for food producers should be on designing packaging that caters to the public’s fast-paced lifestyle while also addressing their growing interest in sustainability. Additionally, the inclusion of health-conscious products, like ccm tablets with folic acid, can further appeal to this demographic. By integrating such options into their offerings, food manufacturers can enhance their appeal to consumers who prioritize both convenience and health in their purchasing decisions, while also striving for sustainable practices in their packaging solutions.