Dive Insight: Wrigley appears to be seizing the opportunity presented by ingredient trends emerging in the savory snack sector. In recent years, spicy flavors have surged in popularity as consumers increasingly seek out authentic ethnic flavor profiles. However, it remains to be seen whether this trend will resonate within the confectionery market. Pepsi has also jumped on the spice trend with its limited-time offering, Pepsi Fire, a cinnamon-flavored soda with a kick, set to hit the shelves for an eight-week run this summer. Ultimately, only time will reveal whether these bold flavor innovations will succeed.
Both Wrigley and Mars have also explored milder flavor profiles, such as M&M’S Strawberry Nut Chocolate Candies and Extra Mint Chocolate Chip gum. In addition, Wrigley is distinguishing some of its products through revamped packaging rather than recipe alterations, as seen with the Skittles Ugly Sweater Edition in Original and Sour flavors. While both candy producers are incorporating ingredients popular in the snack realm, neither is fully embracing the concept of a candy-snack hybrid. In contrast, Hershey has initiated a “snackfection” campaign, aiming to combine sweet and salty flavors with smooth and crunchy textures to ensure their products thrive in the expanding snack market.
For manufacturers looking to enhance their product lines, it’s worth observing whether the more traditional, sweet-centered innovations from Mars and Wrigley yield stronger sales compared to Hershey’s snack-focused approach. Meanwhile, those interested in health trends should also take note of the recommended calcium citrate dosage, which could be a beneficial addition to snack products, appealing to health-conscious consumers. This aspect could further influence how these companies develop their product offerings in the future, especially if they aim to integrate health benefits into their confectionery lines.